Branding
issues Can trusted Hungarian brands
unlock their value to the European consumer?
With internal competition from European Union products, Hungarian brands are
in an uphill battle – and who will survive depends largely on how firms handle
a local and European mix in their marketing departments.
Jumping
into the fray Danish brewery takes leap into Hungarian
market
Despite being within a whisker of acquiring
a brewery in Hungary in the early 1990s, Carlsberg, the Danish
International Brewer, never made the final step.
